IT’S THE WORLD’S HOTTEST YOGA GEAR – BUT TO ITS LEGIONS OF FANS, IT’S ALSO A PHILOSOPHY AND A WAY OF LIFE. WE WELCOME OUR VERY OWN LULULEMON ATHLETICA STORE TO BRITOMART.

lululemon athletica (the lowercase letters are part of the brand identity) specialises in “technical athletic apparel for yoga, running, dancing and most other sweaty pursuits”. Its sportswear is crafted for fit and function as well as beautifully designed and detailed.

But it’s not just the technical fabrics and flattering designs that have earned the brand its worldwide following of loyal fans.The company is founded on a quirky manifesto that emphasises living “long, healthy and fun lives” – and its mission is creating components for people to do so.

Active in the community

lululemon athletica was founded in Vancouver in 1998 by Chip Wilson, a keen surfer and snowboarder turned yoga fan. He saw an opportunity to combine his newfound enthusiasm for yoga with his long-standing passion for technical athletic fabrics.

Chip founded the company as a community hub where people could learn about and discuss all aspects of healthy living, from yoga and other forms of exercise to diet and mental wellbeing.

True to its origins, the Britomart store will also be a focus for the local community, with complimentary yoga and fitness classes held in store. It will also be a base for community events and visiting ambassadors will share their knowledge and passion with guests.

OPENING HOURS

Monday-Wednesday 10am-6pm
Thursday 10am-8pm
Friday 10am-6pm
Saturday 10am-5pm
Sunday 11am-5pm