The one-night online shopping frenzy format taking the world by storm has arrived in New Zealand.

For one evening only, dozens of the country’s best-loved fashion labels and stores will offer exclusive online deals, gifts with purchase, one-off items and limited-edition products. Shop One Night will run from 5pm till midnight on Thursday 23 February.

The event is New Zealand’s first foray into the highly successful fast-paced world of one-night shopping events, kicked off by Vogue in New York and since picked up in the UK and Australia.

Presented by Britomart residents Shop What’s New, the New Zealand event will be brought to life by live streaming, blogging and posting from a host of bloggers, celebs, designers and journalists based at The Nathan Club.

This online army of fashion commentators has been dubbed ‘the Style TRIBE’, standing for Trend-setters, Roving Reporters, Influencers, Bloggers and Editors.

Retailers offering unbeatable one-night deals include Storm, Ruby, Mi Piaci, Deadly Ponies, Kathryn Wilson, Cybele, Chaos & Harmony, Little Brother, Kingan Jones, Black Box, Precious Peg, Good As Gold, I Love Ugly, Fourfontaine, White Box, Michelle Yvette, Overland, Max, Pat Menzies, Barkers and Rodd & Gunn.

Tune into www.shoponenight.co.nz for details and to make sure you’re in the thick of the online action. And get ready to spank that credit card!

THE SHOP ONE NIGHT STYLE TRIBE

Sara Tetro
KatherineIsAwesome.com
Jay Reeve
Rag-Pony.com
Amber Peebles
KimberleyCrossman.com
Boh Runga
Pilot Magazine
NZ Herald ‘Viva’
No Magazine
Black Magazine
Colin Mathura-Jeffree
Bronwyn Williams 
Girlfriend Magazine
Four Eyes
Charlotte Ryan
Wallace Chapman 
Connor Nestor
Sunday Magazine
Concrete Playground 
The Rational Dresser
Ponyhunter
Aych Blog  
Yahoo NZ
Trendstreet